I recently had the pleasure to work on the premiere Fox Sports 1 commercial “Happy Days Are Here Again” with DP Jeff Cronenweth.
The commercial was groundbreaking in many ways stylistically and also technically. Myself and Bryan Scibelli devised a workflow that would be carried through out the rest of production to manage all the RED, Phantom, CinemaDNG and GoPro footage.
It was such a unique project and workflow that Black Magic Designs, the company that created the main software and the aerial camera, wrote a press release about it. Below are excerpts from the press release.
Blackmagic Cinema Camera and DaVinci Resolve Used for FOX Sports 1 Debut Commercial
Fremont, CA – August 26, 2013 - Blackmagic Design today announced that Blackmagic Cinema Camera and DaVinci Resolve were used to complete FOX Sports 1’s premier commercial “Happy Days Are Here Again.”
“We needed really high video quality to match the other high end cameras that were used for shooting, and the Blackmagic Cinema Camera fit right in,” said Stephen. “The footage was shot in 2.5K CinemaDNG RAW format for optimum image quality, and the 13 stops of dynamic range really gave us the latitude we needed. Even DIT Jeremy Ball commented that the latitude of the footage was amazing.”
Colorist, DIT, Post Supervisor and Owner of A GRADE, a Charlotte, N.C. based post production facility, Jeremy and Bryan Scibelli, of production and post facility Cinemanix, were the DITs for the Charlotte location and used Blackmagic Design’s DaVinci Resolve color corrector for setting up look up tables, data management, transcoding and rendering out on set dailies.
“We had a mix of Resolve and Resolve Lite, and we couldn’t have asked for a better organizational tool. Resolve’s ability to add in different types of metadata carried through the post process was invaluable, especially with the multi camera, multi location and multi day shoot,” said Jeremy. “Resolve is affordable, fast and powerful, and provided us with a seamless process when it came to handling the multitudes of footage from a range of cameras. It’s pretty much the only tool out there that handles virtually any type footage. We were there on the first day of shooting, and Resolve set the standard for the entire shoot’s dailies process.”