Husqvarna premiered a new line of lawnmowers that incorporated the convenience of a keyless start button – among several other features. For Smart Switch, Limerick Studios began with an established concept, created storyboards for the final shoot, and executed the production. A Grade was tasked on-set with handling all the footage and transcodes for editorial from both cameras on the 4K RED shoot. During the grading session, Jeremy Ball created an overall filmic look and added digital relighting, treating the colors of the new machines in a way that made them come to life. The result is lighthearted, helpful and innovative.